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MARTHA STEWART 32

The Moonshots Podcast wraps up our latest brand innovator series with the Queen of media - Martha Stewart.

Discover how she creates new products by being her own customer. And not surprisingly, understand how she prototypes and learns every day.

CLIPS

SHOW INTRO

  • Usual Intro
  • Tee up Martha Stewart Living - OmniMedia

A-BLOCK

  • Martha Intro
  • Martha Rules - I am my Customer
  • Building Trust With Customers

B-BLOCK

  • First Keywords were: Inspire & Inform
  • Prototyping w/ Kmart
  • 68 and Still Rocking

C-BLOCK - PHILOSOPHY

  • Martha Doesn’t Cry in Business
  • Martha Does Things She Loves
  • Martha Lives the Life She Teaches
  • Martha is Daily Learner