malcolm gladwell: the tipping point

EPISODE 90

In Episode 90: We dive into a new series on Malcolm Gladwell, starting with his breakthrough bestseller, The Tipping Point (buy on Amazon), that magic moment when an idea, trend, or social behaviour crosses a threshold, tips, and spreads like wildfire. 

SHOW OUTLINE

INTRO

It all starts with Contagious ideas

  • Where did his idea come from (1m09)

How was New York City crime a tipping point

  • What is an example of the Tipping Point? (54s)

A BLOCK - CASES STUDIES & EXAMPLES

How a single person can be a tipping point and cause an ‘epidemic’

  • Paul Revere's midnight ride (1m27)

Engineering a sticky epidemic starts with the customers

  • Sesame Street (2m09)

Influencing our behaviour - such as a small tipping point - can have a significant effect on us and our culture [Explained by Freakenomics]

The Broken Windows Theory (1m05)

B BLOCK - TIPS FOR DOING IT YOURSELF

Law of few clip

  • 6-Law of the few

Stickiness clip

  • 7-Stickiness factor

Power of context clip

  • 8-Power of Context

OUTRO

To have a good team, start with the basics of culture

  • Communication is king (43s)

 
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