Simon Sinek 1. Start With Why 53

Simon Sinek is fast becoming a leading thinker of our time. He motivates his audience by thinking differently about how we behave and how we lead companies. His books and videos top their respective lists and our first profile of Sinek was well received by our listeners. That's why we've dedicated 5 shows to each of his books.

So settle in for a deep dive into the world of Simon Sinek. Let’s start this journey with his first book Start With Why: How Great Leaders Inspire Everyone to Take Action.

Show Outline

Intro -

Simon in his own words

  • Apple Marketing - THE IDEA

  • Inside Out  - THE IDEA IN CONTEXT (MLK)

  • What Gives Life Meaning - AMERICAS WHY

  • How It Begun.m4a - CREATION STORY

Leadership

  • Who Believe Lead The Ones Who Lead Believe - SCIENCE

  • We Follow Those Who Lead

Personal Life

  • Start With Why
    - SIMON SINEK’S PERSONAL WHY

  • Celery Test - KNOW WHAT YOU STAND FOR

  • Where Does Passion Come From - MOTIVATION

  • Success.m4a - HOW TO THINK ABOUT SUCCESS

  • Why Feels Right

Work Life

  • Stacking The Deck.m4a - KEEPING THE RIGHT COMPANY

  • Simon Sinek Communicating Your Why