Dieter rams 19

Broadcast date: February 1st, 2018

The Moonshots Podcast continues it's creative journey into the world of design with Dieter Rams. Discover the timeless design wisdom from one of the worlds greatest living designers. Absorb that design practices the make design a powerful tool for product differentiation.

INTERVIEWS

A Conversation With Designer Dieter Rams at ArtCenter College of Design

Dieter Rams on The Culture Show

BOOK RECOMMENDATION

Dieter Rams: As Little Design as Possible

SHOW CLIPS

DESIGN

  • Design as Differentiator
  • Design is Thinking
  • Engineering plus Design

10 PRINCIPLES

  • Good design is innovative
  • Good design makes a product useful
  • Good design is aesthetic
  • Good design helps us to understand a product
  • Good design is unobtrusive
  • Good design is honest
  • Good design is durable
  • Good design is consequent to the last detail
  • Good design is concerned with the environment
  • Good design is as little design as possible

CONTRARIAN IDEAS - LESS, HATE , UNNECESSARY

  • Unspectacular
  • Few Companies with Good Design
  • Designers Can’t Change World Alone
  • Hates Fashion
  • Less But Better