Michael E Gerber: The E-Myth

EPISODE 163

What is the E-Myth? It is the myth that if you are good at doing “something,” you can turn that “something” into a profitable business. But, being good at something is.not.enough.

The E-Myth Revisited explains why 80% of small businesses fail, and how to ensure yours isn't among those by building a company that's based on systems and not on the work of a single individual.

Michael Gerber advocates doing a lot of thinking on the front end to prevent you from maneuvering yourself into a situation you can’t get out of.

SHOW OUTLINE

INTRO

Michael Gerber introduces us to why his experience transcends business sectors

  • Don’t take it personally (3m04)

Productivity Game breaks down the core message of Michael’s book

Don’t build a business that relies on you (2m19)

BUILDING SYSTEMS

Michael Gerber and how Ray Kroc knew to think of the McDonald’s business as a national franchise

  • Prepare for scale (2m07)

Productivity Game and how to build a system of systems so your business doesn’t rely on people’s skills

  • Make a business that works for you (3m51)

OUTRO

Michael Gerber and how you’re never too old to get started if you have a dream, vision, purpose, and mission

Start the process (3m36)

Clip Credits and Additional Reading

https://www.youtube.com/watch?v=XP3wm63KS8E&ab_channel=DentsplySironaLab

Creating a Systems strategy by Michael E Gerber

 
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